We are as passionate about real food as we are about great cycling
We created Veloforte because everywhere we looked we found riders forced to eat synthesised, dry, powdered gloop, sold by the tonne. Our founding belief is that every rider should have access to exceptional quality, delicious, real food as part of their endurance nutrition.
Veloforte is based on an ancient Italian fortifier…Panforte. A delicious blend of fruits, nuts and spices and a speciality of Siena in Tuscany, Panforte has been made by generations of the Giusti family.
Our ancient family recipe is a fiercely guarded secret and proudly forms the basis of our family business here in West London.
The earliest references to Panforte date back to the 13th century. Baked by spice sellers, who were the pharmacists of the day, it was held in high regard not only as a food but also as a cure, a fortifying cake to restore health & vitality, by virtue of the presence of spices in its dough.
Supplying the riders with individual packages to support their training and race needs this innovative brand have options for full bars and also bitesize pieces, so there will never be an occasion when a rider doesn’t have the right amount of food to carry with them.