The 2019 team roster was welcomed to the Manchester Metropolitan University off Oxford Road to mark the eve of International Women’s Day and celebrate the new look line up.

The day also revealed the much anticipated new leisure wear for the team which had been designed and supported by students from the Manchester Fashion Institute who are all studying at the University.

Featuring the bold and recognisable Storey O logo, the new leisurewear is both striking and smart.

As guests arrived they were treated to a preview of the new collection in the windows of the Righton Building which sits close to the Manchester Aquatic Centre in the heart of the MMU Manchester campus.

Riders received their own personalised note from the students who had brought the collection together as well as a substantial parcel of Performance-wear clothing from Le Col. KASK helmets were also distributed with the team having access to the super light Valegro or Protone helmets for the majority of road events, the Infinity for criteriums and the Bambino or Mistral helmets for the Time Trial events.

Andrew Turner from Eisberg was present to share in the celebration which were of course toasted with the non-alcoholic sparkling wines from the Eisberg wine portfolio.

Speaking at the event, Dame Sarah Storey said, “This is my 6th year of running a women’s cycling team and today we launch our youngest ever line up. The world of women’s cycling is becoming faster paced and more professional and it is our hope that we can prepare these young women for what they will face as they progress through the ranks and are looking for professional contracts.”

Riders toast the event with Eisberg sparkling wine