Entering the world of cycling sponsorship for the first time in 2018 are Lamb & Watt, a premium range of innovative tonic waters made in the UK. The delicious range of tonic mixers are made with organic blue agave, natural flavours and spring water sourced in the English Lake District.

The drinks market has long been the perfect partnership for sports teams and for Lamb & Watt, cycling is the perfect opportunity to appeal to a diverse group of people who know how to enjoy their leisure time. The ingredients of a Lamb & Watt tonic water are natural with no artificial colours, flavours or sweeteners.

Speak about the partnership with Storey Racing, Leanne Ware, Senior Marketing Manager of Lamb & Watt said, “Tonic is a classic mixer, enjoyed by so many people and we have created a version that is all about natural ingredients which makes it a perfect partnership for sport. Storey Racing are the perfect team for us to support as they have a unique vision and are working hard to ensure opportunity with rider experience and well-being at the heart of their set-up. We particularly like their #BestVersionOfYou mentality and the message that gives to the wider population. This is also a team that enjoys themselves whilst recognising the importance of hard work, making them a perfect fit for our brand.”

Having the backing of Lamb & Watt has been a valuable asset whilst preparing for the 2018 season as Sports Director, Barney Storey explains, “We welcome Lamb & Watt to the team and are delighted they have chosen to back us in their first year in sports sponsorship. Their support gives us a great opportunity to continue to build on the 2017 season and provide the team with a light refreshment for post race and training.”

“Whether the team chooses to pair the tonic with something stronger will depend on the stage of their season!”

Samples of the drink will be available at various times during the year and it is hoped everyone will sit back and enjoy this delicious and refreshing range of tonic mixers.